This organization caught my eye because it is attempting to implement the same model as an organization I am working with, namely Freedom from Hunger. It is a testament to the strength of the idea that two organizations independently saw the same need and solution. Could this be for microfranchising what Accion and Grameen were for microfinance?
It is not clear from their website where they are in the implementation process. It also does not mention where they are working but I understand it is in Uganda.
Some of LivingGoods strengths as I see it, which are also in the FFH model:
Living Goods focuses on a short list of diseases that account for over two thirds of mortality and can be prevented and/or treated at very low cost.
Living Goods employs all the key characteristics of successful franchises: methodically screened agents, strict quality monitoring and follow-up training, uniform branding and product mix, effective promotions, low cost of goods achieved through scale, and stiff penalties for violating the rules (including expulsion).
Depending on local circumstances it may operate as a highly efficient non-profit social enterprise, as a contractor to government health ministries, or even as a for-profit business.
Living Goods will partner with local community groups, NGOs, FMCG distributors, and Microfinance organizations to source, screen and possibly finance Mobile Health Promoters.