Tuesday, August 14, 2007

Funding through popularity contests

Razoo is still in beta form but I think it could be of interest to the microfranchising crowd. It is a grassroots effort at awarding money to social causes. They are just finishing their first voting, I personally voted for PlayPumps.

But this could be a great way to get an extra bit of funding and if Razoo grows in popularity so could the award money. I can see a microfranchise winning a Razoo competition, getting a little seed capital to launch another franchise, getting media attention, getting new funders, being discovered by other social entrepreneurs, and spurring growth.

I also think that because it is so new and it's following relatively small an organization that really wanted to win could win the money if they did some quick marketing. Go for it.

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