Wednesday, December 05, 2007

New Book: MicroFranchising Toolkit

A new book has come out called the MicroFranchising Toolkit. It appears to be a handbook aimed towards those without a business background who nonetheless are interested in systematizing their projects into a franchise. It provides templates for ledger books, rules for branding, etc.

I have not had a chance to go through the book but my first reaction on hearing the concept was-- yes, it's good to have a simple clear-cut guide but don't define everything so much so that practitioners will try to force the model on a situation where it is not well-suited. (The whole square peg in a round hole analogy.) Guide-yes. Helpful-yes. A cookie cutter solution that if you follow you will automatically be successful-no.

I would be interested in reading reviews from anyone in the comments.

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