Social Franchise: Pros and Cons

This article comes from SocialEdge with good followup discussion:

Choosing a Social Franchise: Pros and Cons

By Benjamin Litalien, President & CEO of Social Franchise Ventures

The well documented success of franchising is a strong attraction for would-be business owners. As the International Franchise Association touts, you are "in business for yourself but not by yourself".

And though not as publicized as the 'rags to riches' stories of many franchisees, there are real risks associated with choosing the franchise route. So, as the social benefit community begins to engage the franchise sector it is critical to go in with eyes wide open, realizing that a disciplined approach is vital to tapping into the value that seems so apparent.

Here are a few of the pros and cons that must be evaluated to determine if a social franchise strategy is right for your social benefit organization:

Read more at: http://www.socialedge.org/Events/ThoughtLeaders/48